Will McGinness
Partner, Chief Creative Officer at Venables Bell & Partners
San Francisco, Estados Unidos
TítuloNational Library Day
Agencia
Campaña National Library Day
Anunciante Social Capital Hedosophia Holdings Corps II
Marca Opendoor
Fecha de primera difusión/publicación 2023 / 4
Sector Empresarial Sector inmobiliario
Sinopsis Opendoor aims to change how people think about real estate by reinventing life's most important transaction with a radically simple way to buy, sell and finance a home. And as the spring real estate season ramps up, the brand is launching two new installations in its ongoing series of spectacular For-Sale signs. The campaign turns the brand's ubiquitous signs placed at listing properties into their own media platforms and reaches and engages new customers in unique and surprising ways. The second sign, launching on April 6th, celebrates National Library Day. Inspired by the Little Free Library movement, the Opendoor Library is full of acclaimed children's books that aim to support kids through the moving process and help them to embrace the opportunities that come with it. This sign also shows support for local libraries, a vital component of thriving communities in America.
Medio Exterior
VP of Marketing
Founder
Chairman
Responsable de la creación
Director del grupo de creación
Director del grupo de creación
Director artístico
Head of Integrated Production
Art Producer
Art Department
Art Department
Senior Director
Head of Content
Marketing Lead
Productor
Director of Brand Management
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Group Brand Director
Videographer
Montador

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