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Márcio Ribas
Márcio Ribas
Diretor de Criação at Neogama
São Paulo Area, Brazil, Brasil
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TítuloASICS' Foot Type Test AD
Agencia
Campaña Foot Type Test AD
Anunciante ASICS Corporation
Marca Asics
Fecha de primera difusión/publicación 2017 / 5
Sector Empresarial Calzado unisex
Lema ASICS creates a thermochromic print ad that allows you to do your Foot Type test on it.
Sinopsis Thousands of runners don't use the proper running shoes for their foot type. A print ad created for ASICS by the Brazilian agency Neogama uses a simple technology to help runners identify the right shoes for them. Using a thermochromic ink that reacts to the body heat, the FOOT TYPE TEST AD is able to determine the foot type of a person by showing clearly their footprint. All is needed is to stand on the magazine, over the determined area, to find out if the foot type is supinator (when the shoes wear themselves out on the outer area of the sole), pronator (wear themselves out on the inner area of the sole) or neutral (when the sole wears itself out uniformly).

The ASICS' FOOT TYPE TEST AD can be seen on the cover of latest editions of the Runners and Women's Health magazines.
Medio Edición Personalizada de Revistas
Duración
Director creativo
Director creativo
Miembro del equipo creativo
Miembro del equipo creativo
Miembro del equipo creativo
Miembro del equipo creativo
Miembro del equipo creativo
Miembro del equipo creativo
Attendance
Attendance
Attendance
Attendance
Planificador de cuentas
Director medios comunicación
Director medios comunicación
Director medios comunicación
Director medios comunicación
Director medios comunicación
Production Management
RTVC
Comprador de arte
Comprador de arte
Publisher
Publisher
MOTION DESIGN
Productor de la productora
Realizador
Cinematografia
Productor ejecutivo
Productor de la productora
Camera Assistant
Colorista
Productor de la productora
Sonido
Production support
Producción Gráfica
Director de publicidad
Director de publicidad

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