Título | Instant Ride Idents : The Jonathan Ross Show |
Agencia | Publicis London |
Campaña | Instant Ride Idents |
Anunciante | Renault |
Marca | Renault |
Fecha de primera difusión/publicación | 2014 / 10 |
Sector Empresarial | Automotor |
Sinopsis | The spots feature three colourful and adventurous characters who act out everyday scenarios with the Captur in a playful and entertaining way. Viewers see a spaceman walking his dog on the moon, a pilot trimming a cloud into a moustache and a deep-sea diver being helped with his shopping by a giant octopus. Publicis London introduced a graphic and stylish approach with the use of theatrical, playful, costumes and props. |
Filosofía | To convey the Renault Captur’s spirit of adventure in a way that’s in keeping with The Jonathan Ross Show. |
Medio | Televisión |
Duración | |
Productora | Short Films |
Director de publicidad | Louise O’Sullivan |
Director creativo | Dave Sullivan |
Director artístico | Jolyon Finch |
Responsable de conceptos / redactor | Steve Moss |
Director de cuentas | Amber Faulkner |
Director de cuentas | Alexandra Webb |
Productor de la agencia | Colin Hickson |
Realizador | Fern Beresford |
Productor | Jeremy Barnes |