| Título | Ladbrokes TV Campaign for Cheltenham Racing Festival |
| Agencia |
Publicis Sapient London
|
| Campaña |
Game On
|
| Anunciante |
Ladbrokes
|
| Marca |
Ladbrokes
|
| Fecha de primera difusión/publicación |
2012 / 3
|
| Sector Empresarial | Cultura, ocio y deporte
|
| Lema | Ladbrokes as the go-to bookmaker |
| Sinopsis | Sapient has created a new 30” TV ad and a series of 10” sponsorship spots to promote Ladbrokes as the go-to bookmaker at this year’s Cheltenham Festival. The ads launched on March 13th and will be on air throughout the duration of The Cheltenham Racing Festival running (March 13th - 16th on all major terrestrial and digital channels. The spots will support the racing coverage on ATR (At The Races) and RUK (Racing UK). The new Ladbrokes campaign features Tiziano Crudeli, the passionate Italian commentator and face of Ladbrokes, who is sharing his excitement for Ladbrokes free bets with other racing punters. While enthusing about the offer, Tiziano interrupts English horse racing pundit and eccentric, John McCririck, as he attempts to deliver the latest racing odds to camera. The spot ends with the two characters battling to be heard, with entertaining results. |
| Filosofía | The Ladbrokes TV campaign features Tiziano Crudeli, the passionate Italian commentator and face of Ladbrokes, who is sharing his excitement for Ladbrokes free bets with other racing punters. While enthusing about the offer, Tiziano interrupts English horse racing pundit and eccentric, John McCririck, as he attempts to deliver the latest racing odds to camera. The spot ends with the two characters battling to be heard, with entertaining results. |
| Medio |
Televisión
|
| Productora |
Crossroads Films UK
|
| Director de fotografía |
Michael Wood
|
| Realizador |
Russell Bates
|
| Productor de la agencia |
Stephen Worley
|
| Planificador estratégico |
Chris Baker
|
| Director de cuentas |
Kate Ilott
|
| Director de cuentas |
George Porteous
|
| Responsable de conceptos / redactor |
Claire Baker
|
| Director artístico |
Laura Fisher
|
| Director creativo |
Justin Barnes
|
| Director creativo |
Ben Callis
|
| Responsable de la creación |
Malcolm Poynton
|