Lego - "Rebuild the World"

BETC Paris

BETC Paris Pantin, Francia

4252

Título	Rebuild the World
Agencia	BETC Paris
Campaña	Rebuild The World
Anunciante	LEGO
Marca	Lego
Posted	Diciembre 2020
Sector Empresarial	Cultura, ocio y deporte
Sinopsis	According to a recent Nasa study 98% of children exhibit genius levels of creativity but by adulthood, that number falls to just 2%.At a time when the world is crying out for creative solutions, society is training kids not to think creatively. So, Lego wondered what could be done today to inspire the builders of tomorrow.We came up with Rebuild the World, a global initiative that empowers kids to unbuild what’s not working, and rebuild it better.To imagine a world beyond the status quo with endless possibilities of building and rebuilding with Lego bricks.We made a campaign for the streets and then we rebuilt the streets. We showed kids there are no histories we can’t rewrite and no endings we can’t change.The Rebuild the world movement spread and was shared. Children made it their own and workshops were organized for them to rebuild Lego.
Medio	Case Study
Productora	Stink Films
Director creativo	Agnès Cavard
Director creativo	Valérie Chidlovsky
Director artístico adjunto	Marie Salce
Music Creative Director	Christophe Caurret
Planificador estratégico	Ghita Lemhandez
Planificador de cuentas	Donya Bouzarjomehri
Traffic Director	Laetitia MONNOIR
Music Negotiator	Mathilde BRIE
Creative Producer	Frédéric Genest
Realizador	Traktor
Director de fotografía	Hoyte Van Hoytema
Decorador	Nick Foley-Oates