COCQ-sida - "Hetero"

Marketel

Marketel Montréal, Canadá

6585

Título	Hetero
Agencia	Marketel
Campaña	Coffin - COCQ-sida
Anunciante	Québec Coalition Against AIDS
Marca	COCQ-sida
Posted	Junio 2004
Sector Empresarial	Asociaciones de información y de la lucha contra la enfermedad
Lema	Aids - there is no mercy
Sinopsis	A couple is having sex on a bed draped with satin sheets. After a series of intense close-ups, the camera pulls back to reveal that they are not actually in a bed, but in a coffin.
Filosofía	Speak to young people about the potential dangers of unprotected sex in an honest and hard-hitting language. Shot with four unprofessional actors (young modern dancers) on a closed set to convey the seductive quality of actual intimate contactand thus render the AIDS Awareness message more powerful.
Problema	Address the increased indifference amongst young people to the spread of HIV/AIDS. Created for COCQ-Sida, a coalition of Québec community organizations fighting against AIDS.
Medio	Televisión y Cine
Duración	30 seconds
Mercado	Canadá
Director creativo	Gilles DuSablon
Director artístico	Stéphane Gaulin
Responsable de conceptos / redactor	Linda Dawe
Realizador	Dominique Malaterre
Director de cuentas	Anouk Crevier
Productor de la agencia	Sylvie Dubé
Montador	Geoffroy Tremblay
Director de fotografía	Nicolas Bolduc
Productora	Cinélande & Associates
Empresa de creación sonora	Studio Apollo
Producción de sonido	Sonart