| Título | Coffin 2 |
| Agencia |
Marketel
|
| Campaña |
Coffin - COCQ-sida
|
| Anunciante |
Québec Coalition Against AIDS
|
| Marca |
COCQ-sida
|
| Posted | Julio 2004 |
| Sector Empresarial | Asociaciones de información y de la lucha contra la enfermedad
|
| Sinopsis | A couple is depicted in a post-sex embrace. Their attitude conveys that they are unaware of where they areas if they were lying on a regular bed, rather than in an open coffin. |
| Filosofía | Speak to young people about the potential dangers of unprotected sex in an honest and hard-hitting language. Shot with four unprofessional actors (young modern dancers) on a closed set to convey the seductive quality of actual intimate contactand thus render the AIDS Awareness message more powerful. |
| Problema | Address the increased indifference amongst young people to the spread of HIV/AIDS. Created for COCQ-Sida, a coalition of Québec community organizations fighting against AIDS. |
| Medio |
Cartel
|
| Mercado | Canadá |
| Director creativo |
Gilles DuSablon
|
| Director artístico |
Stéphane Gaulin
|
| Responsable de conceptos / redactor |
Linda Dawe
|
| Director de cuentas |
Anouk Crevier
|
