Linda Dawe
Senior Copywriter at Cossette
Montréal, Canadá
TítuloTombstone 3
Agencia
Campaña Tombstone - Québec Government’s health and social services department
Anunciante Ministère de la Santé et des Services Sociaux du Québec
Marca Ministère de la Santé et des Services Sociaux
PostedJulio 2004
Sector Empresarial Asociaciones de información y de la lucha contra la enfermedad
Lema Aids is still around
Sinopsis Classical poses normally adorning tombstones are replaced by statues depicting potentially high-risk behaviour. The epitaph on the tombstones reads: AIDS IS STILL AROUND 1981 —
Filosofía Contrast the seductive quality of high-risk behaviour with the potentially chilling consequences. Create a more dramatic impact by the unusual juxtaposition of highly aesthetic, classical imagery with contemporary subject matter.
Problema Address the increased indifference, particularly amongst young people, to the spread of HIV/AIDS. Created for the Québec Government’s health and social services department.
Medio Cartel
Mercado Canadá
Director creativo
Director artístico
Responsable de conceptos / redactor
Director de cuentas

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