Título | Re-Reborn - Early adopters are late |
Agencia | FCB Brasil |
Campaña | Re-reborn |
Anunciante | Clube de Criação de SP |
Marca | Clube de Criação |
Fecha de primera difusión/publicación | 2018 |
Sector Empresarial | Agencias de publicidad |
Filosofía | The Brazilian Creative Club is the most important advertising institution in the country. Since 2012, the Club promotes its own Festival that awards the creative work that stood out during the year and that brings in great names to discuss all areas of creativity. Each year, the Festival has a different theme, a new campaign and a new branding to encourage people to attend. For 2017, the fleeting quality of ideas inspired us to create an ever-changing campaign. Using an exclusive algorithm, we developed posters that were mutable in all aspects: logo, tagline, colors and type. Based on the Creative Club’s logo – a star, the algorithm generated every possible form of the 26 letters of the alphabet and the star. The posters changed in real-time online and in guerrilla projections all over São Paulo. The resulting art direction was a random combination of all of these elements. As they were living and mutating, the posters were digital-only: they were never printed or shown in a static way to the audience. |
Medio | Packaging, marcas y diseño |
Duración | |
Advertising Agency | FCB Brasil |
Design Agency | FCB Brasil |
Media Company | FCB Brasil, São Paulo |
Media Planner | Fábio Freitas |
Media Planner | Vinicius Loschiavo |
Agency Account Executive | Elton Longhi |
Agency Account Supervisor | Vanessa Hannud |
Agency Account Supervisor | Isabel Lunardelli |
Agency Account Director | Pedro Fuhrer |
Responsable de la creación | Joanna Monteiro |
Director ejecutivo de creación | Fabio Simoes |
Creative Director | Romero Cavalcanti |
Responsable de conceptos / redactor | Sofia Calvit |
Responsable de conceptos / redactor | Nikola Salim |
Director artístico | Rafael Beretta |
Director artístico | Juliana Utsch |
Director artístico | Yan Esteves |
Agency Producer | Ricardo Magozo |
Agency Producer | Pedro Lazzuri |
Agency Producer | Mariana Golpian |
Agency Producer | Natasha Zaminiani |
Creative Technologist | Marcio Bueno |
Creative Technologist | Victor Odo |
Director de proyectos | Suelen Mariano |
Animation Company | FCB Brasil, São Paulo |
Productora | Saigon, São Paulo |
Director | Silvio Cunha |
Productor ejecutivo | Marcelo Altschuler |
Director de fotografía | Felipe Hermini |
Editor | Rodrigo Resende |
Montador | Eduardo Dória |
Art Assistant | Pevê Azevedo |