| Título | Project Germany |
| Brief | The German Pavilion at the Venice Biennale is a notoriously austere building created during the Nazi era. But times have radically changed – and during the refugee crisis Germany proved that it is one of the world’s most open countries. To capture this spirit, home improvements retailer Hornbach went to work on the pavilion, literally opening it up and letting the light flood in. The facelift took place under a Hornbach banner, even though advertising at the biennale is normally forbidden. Intriguing social media posts captured the work in progress. On May 27, all was revealed: a pavilion open to everyone. |
| Agencia | HeimatTBWA\ |
| Campaña | Project Germany |
| Anunciante | Hornbach. Bau- & Gartenmärkte |
| Marca | Hornbach DIY Home Improvements Superstores |
| Posted | Noviembre 2016 |
| Sector Empresarial | Sólo para suscriptores |
| Sinopsis | Sólo para suscriptores |
| Medio | Case Study |
| Responsable de la creación | G...o H....ls Sólo para suscriptores |
| Director creativo | T...sa J..g Sólo para suscriptores |
| Director artístico | F...x Pf......ller Sólo para suscriptores |
| Responsable de conceptos / redactor | M...on F....er Sólo para suscriptores |
| Jefe de cuentas | ..m Ho.....tter Sólo para suscriptores |
| Responsable de cuentas de agencia | Fr.....ka L...en Sólo para suscriptores |
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