EA Sports - "Field Generals"

Wieden + Kennedy

Wieden + Kennedy Portland, Estados Unidos

6194

Título	Field Generals
Agencia	Wieden + Kennedy
Campaña	Madden NFL '08 - EA Sports
Anunciante	Electronic Arts Inc.
Marca	EA Sports
Posted	Agosto 2007
Producto	Madden NFL '08
Sector Empresarial	Consolas de videojuegos
Lema	It's in the game.
Sinopsis	This spot offers a glimpse into how the millions of everyday Madden fans enjoy playing the game and celebrating touchdowns at home or work, solo or with friends, but always jumping up and down in front of their televisions. Through a montage of slow-motion live shots, interspersed with game footage, people are caught up in authentic moments of Madden excitement that portray them as a true subculture of American life.
Problema	To create momentum and connect to the core Madden culture while creating a high level of excitement around the launch of Madden 08.
Medio	Televisión y Cine
Duración	30 seconds
Mercado	Estados Unidos
Postproducción	Joint Editorial House
Audio Post Production	Joint Editorial House
Director creativo	Jose Cabaco
Director creativo	Tim Wolf
Responsable de conceptos / redactor	Will Ulbricht
Director artístico	Lee Jennings
Director de cuentas	Steve Barry
Director de cuentas	Victoria Krueger
Productor	Corey Bartha
Director ejecutivo de creación	Jelly Helm
Director ejecutivo de creación	Steve Luker
Productor ejecutivo agencia	Ben Grylewicz
Productora	RadicalMedia
Realizador	Greg Kohs
Montador	Matt Hilber
Director de fotografía	Chris Hornbecker
Producción musical	Pump Audio, Inc.