EA Sports - "Get in the Game"

Wieden + Kennedy

Wieden + Kennedy Portland, Estados Unidos

4772

Título	Get in the Game
Agencia	Wieden + Kennedy
Campaña	Get in the Game
Anunciante	Electronic Arts Inc.
Marca	EA Sports
Posted	Noviembre 2007
Producto	Family Play
Sector Empresarial	Consolas de videojuegos
Sinopsis	Facing a late game 4th & Goal situation against the Washington Redskins, the Philadelphia Eagles decide to go for it and get stopped short of the goal line. As the victorious Redskins players run off the field, one of the players coming into focus is neither large, athletic or even a guy its an 80 year old grandma, Ms. McGregor. Still sweaty and fully padded from the previous play, Ms. McGregor emphatically states this is her house to the joy of her raucous teammates.
Problema	To create excitement around the new Family Play feature on NBA Live 08, FIFA Soccer 08 and Madden NFL 08 on the Nintendo Wii, and allow a more simple game playing experience for consumers.
Medio	Televisión
Duración	30 seconds
Postproducción	Joint Editorial House
Director creativo	Jose Cabaco
Director creativo	Jed Alger
Responsable de conceptos / redactor	Joe Staples
Director artístico	Sean Donnell
Director de cuentas	Steve Barry
Ejecutivo de cuentas	Victoria Krueger
Productor de la agencia	Endy Hedman
Director ejecutivo de creación	Jelly Helm
Director ejecutivo de creación	Steve Luker
Productor ejecutivo agencia	Ben Grylewicz
Audio Post Production	Eleven