| Título | One Cup Bra |
| Agencia | DDB Brussels |
| Campaña | One Cup Bra |
| Anunciante | La Ligue Contre le Cancer |
| Marca | Ligue Contre Le Cancer |
| Posted | Junio 2005 |
| Producto | Annual Breast Cancer Check-Ups |
| Sector Empresarial | Asociaciones de información y de la lucha contra la enfermedad |
| Filosofía | While women are looking for a new bra, they will unexpectedly discover, amongst "the normal bra's", a bra with a single cup and a short message, stimulating them to go for a check-up. Location: Lingerie shops where the target does not expect this kind of message, but where the message will have full attention and impact. |
| Problema | One woman in 11 will develop breast cancer in her lifetime. Cancer detected early can avoid aggressive treatments and reduce the death rate from 50% to 30%. This action has to stimutlate women between 40 and 50 to go to the doctor's for a yearly check-up. |
| Resultado | -Free media exposure. -Increase in: .Number of calls to the free 0800-15-801. .Visits to www.cancer.be. .On-line brochure demands. |
| Medio | Impresiones Colaterales y de Marketing Directo |
| Duración | |
| Mercado | Bélgica |
| Director creativo | Dominique van Doormaal |
| Director artístico | Grégory Titeca |
| Director artístico | Mohamed Oudaha |
| Director de cuentas | Thierry Van Baren |
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