| Título | Brek Tack |
| Agencia | Havas London |
| Campaña | Creatures - The Co-operative Group |
| Anunciante | The Co-operative Group |
| Marca | Co-Op |
| Posted | Agosto 2004 |
| Sector Empresarial | Grandes almacenes, supermercados |
| Lema | We Go Further So You Don't Have To |
| Filosofía | This paper disproves the theory that, in the retail sector, promotion-led campaigns are more effective in generating incremental revenue than brand-led campaigns. |
| Resultado | The Co-op Creatures campaign created genuine warmth for a brand which, against the grocery retail giants, had the disadvantages of unmodernised stores and few newsworthy messages. This translated directly into revenue: between its launch in July 2000 and the end of 2003, on a spend of just £16m, the campaign added £166m directly to the Co-ops turnover, and helped turn the Co-op into the UKs No.1 convenience retailer. |
| Medio | Televisión y Cine |
| Duración | |
| Mercado | Reino Unido |
| Director creativo | Dave Stansfield |
| Director creativo | Phil Wilce |
| Planificador de cuentas | Alice Schaffer |
| Director de publicidad | Ged Carter |
| Board Planner | Alice Schaffer |
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