Título | Magnum 5 Senses Strawberry |
Agencia | McCann London |
Campaña | Magnum 5 Senses - Unilever |
Anunciante | Unilever |
Marca | Magnum |
Posted | Julio 2006 |
Sector Empresarial | Helados |
Sinopsis | SUMMARY Magnum is an icon of indulgence for modern sexy women. After the success of Magnum 7 Sins, sales momentum slowed significantly in 2004. A fresh injection of news was needed to stir up excitement, regain the brands iconic position and give women something new and exciting to covet. Despite 30% reduced media investment, European women flocked to Magnums latest limited edition: the campaign for Magnum 5 Senses reclaimed the brands former strengths stocks ran out by July, single sales increased by 18% in this impulse purchase sector and women rediscovered Magnum as an object of female desire. |
Medio | Cartel |
Mercado | Bélgica, Francia |
Director creativo | Milka Pogliani |
Realizador | Bruno Aveillan |
Director artístico | Mark Hurst |
Productora | Quad Productions |