| Título | Two Hands |
| Agencia | TBWA\NEBOKO |
| Campaña | TomTom GO, the Democratization of Car Navigation |
| Anunciante | TomTom International BV |
| Marca | TomTom Go |
| Posted | Julio 2006 |
| Sector Empresarial | Accesorios y servicios de automoción |
| Sinopsis | SUMMARY TomTom GO was launched in a market dominated by complex, expensive, built-in car navigation systems. TomTom GO managed to position itself not just as another technical product, but as an easy, smart and accessible consumer solution, moving to take a 57% market share. The market shifted from built-in navigation systems for premium cars to a consumer solution for everyone on the move. TomTom GO has become a solution for daily life, embraced by many consumers. The European penetration of car navigation has doubled within two years. TomTom GO has established itself as the European market leader. |
| Medio | Prensa y publicaciones |
| Director creativo | Matthijs Slot |
| Director creativo | Ernst van Rossen |
| Director artístico | Mischa Schreuder |
| Director artístico | Ramon Stalenhoef |
| Responsable de cuentas de agencia | Gert Jan Timmer |
| Responsable de cuentas de agencia | Corliz de Jongh |
| Responsable de cuentas de agencia | Danny van de Wetering |
| Supervisor depublicidad | Alexander Ribbink |
| Supervisor depublicidad | Stephan van Kruisselberge |
| Supervisor depublicidad | Harmen Treep |
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