Título | Richard |
Agencia | Host Havas |
Campaña | Warren - Virgin Mobile |
Anunciante | Virgin Mobile |
Marca | Virgin Mobile |
Posted | Junio 2004 |
Producto | Five Cent Text |
Sector Empresarial | Servicios de telefonía móvil, WAP |
Lema | Now even more desirable. |
Sinopsis | This is a story about one campaign featuring a remarkably unattractive, single and desperate young man called Warren and the results it delivered Virgin Mobile Australia. |
Filosofía | This is a story about one campaign featuring a remarkably unattractive, single and desperate young man called Warren and the results it delivered Virgin Mobile Australia. |
Problema | Develop a campaign to announce the launch of 5c text in a way that only Virgin Mobile would. |
Resultado | Over and above being worth 10 million incremental dollars Warren helped propel VMA to its highest ever market placing, reverse a declining share, lower the average user age, acquire over 160,000 incremental customers, increase usage and reduce churn. The results were delivered quickly and economically at a time when the brand needed them most. |
Medio | Televisión y Cine |
Duración | |
Mercado | Australia |
Planificador estratégico | Olly Taylor |
Planning Director | Olly Taylor |
Director de publicidad | Jonathon Marchbank |
Managing Director | Jonathon Marchbank |