Garnier & Maybelline - "Garnier Relationship Marketing Programme"

RAPP

RAPP London, Reino Unido

3852

Título	Garnier Relationship Marketing Programme
Agencia	RAPP
Campaña	Garnier Relationship Marketing Programme
Anunciante	L'Oréal
Marca	Garnier & Maybelline
Posted	Marzo 2005
Producto	Various Garnier & Maybelline brands
Sector Empresarial	Productos de belleza y perfumes
Problema	Our work with Garnier one of the largest health and beauty brands worldwide has proven that a relatively small-scale, yet carefully targeted, relationship marketing programme can make a large impression on even the most promiscuous consumer. Garnier has learnt that below the line activity can deliver cost-effective, measurable results that increase sales and ultimately customer loyalty.
Resultado	Who would have thought that insight-driven creative could over-achieve targets by 187% and create coupon redemption rates four times higher than those previously experienced by Garnier? For the consumer, direct communication from Garnier delivers benefits that are more than skin deep: incentives reward their loyalty, creativity delivers clear product features and standout and samples encourage product trial.
Medio	Correo directo
Mercado	Reino Unido
Director de cuentas	Penny Shaw
Director de cuentas	Elizabeth Clarke
Responsable de conceptos / redactor	Susan Young
Managing Partner	Sarah Bryan
Group Communications Director	Robert Mayes
Director de publicidad	Louise Rayner