| Título | Shame |
| Agencia | LyleBailie International |
| Campaña | Shame' Anti-Drink Driving - Department of the Environment |
| Anunciante | Department of the Environment Northern Ireland |
| Marca | DOE |
| Posted | Noviembre 2002 |
| Producto | Anti-Drink Driving |
| Sector Empresarial | Seguridad Vial |
| Resultado | This paper demonstrates how Shame the antidriving campaign contributed to 97% awareness, with 75% being very influenced by it; a 68% improvement in zero alcohol safe driving perceptions; a 35% decline in the acceptability of driving after ONE drink among the target audience; an improvement in the perception that drink driving is extremely shameful, increased to 97%; the target audience were responsible for 13.5% fewer deaths in 2001 compared to 2000. |
| Medio | Televisión |
| Duración | |
| Mercado | Reino Unido |
| Director creativo | David Lyle |
| Director creativo | Julie Bailie |
| Director artístico | Julie Bailie |
| Responsable de conceptos / redactor | Julie Bailie |
| Responsable de conceptos / redactor | David Lyle |
| Realizador | Syd Macartney |
| Director de publicidad | Jim Rankin |
| Director ejecutivo de creación | David Lyle |
| Chief Executive | David Lyle |
| Advertising Psychologist | Dawn Reid |
| Director ejecutivo de creación | Julie Bailie |
| Director medios comunicación | Robert Lyle |
| Director de publicidad | Wesley Shannon |