| Título | He only married her to take advantage of 12 year old daughter |
| Agencia | MullenLowe Romania |
| Campaña | Read a Book - Romanian Ministry of Culture |
| Anunciante | Romanian Ministry of Culture |
| Marca | Ministerul Culturii |
| Posted | Septiembre 2004 |
| Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
| Filosofía | These print ads were published on first pages of newspapers only, in the regular breaking news' layouts and advertised as "breaking news" on the daily press reviews on the major TV stations. |
| Problema | Because of mass-media explosion, after Ceausescu's fall Romanian people began extracting whatever cultural information they needed from TV and newspapers. They didn't use to read books anymore. |
| Medio | Prensa y publicaciones |
| Mercado | Rumania |
| Director creativo | Mihai Coliban |
| Fotógrafo | Cosmin Bumbut |
| Banco de imagenes | Gettyimages.com |
| Director artístico | Octavian Giosanu |
| Responsable de conceptos / redactor | Diana Angelesku |