VP Marketing Head UK/Ireland; Head of Brand Europe
at
MasterCard International
London, Reino Unido
| Título | Brits "Natasha Bedingfield" |
| Agencia | McCann London |
| Campaña | Building Long-term Value - MasterCard |
| Anunciante | Mastercard International |
| Marca | MasterCard |
| Posted | Julio 2006 |
| Sector Empresarial | Tarjetas de crédito |
| Lema | Priceless |
| Sinopsis | SUMMARY Priceless is our most important asset, said Larry Flannigan CMO MasterCard. Over the last 7 years in 35 European markets the Priceless campaign has migrated local legacy brand to MasterCard, closed awareness and preference gaps with a key competitor, helped to increase the volume of transactions made using its cards, growing revenues by 42%. It has out-performed growth of both the key competitor and the market, worked across several communications channels, entered into popular culture and is now viewed by Wall Street as a key asset in the valuation of the company pre-IPO. |
| Medio | Televisión |
| Duración | |
| Mercado | Reino Unido |
| Director creativo | Brian Cooper |
| Director creativo | Jason Stewart |
| Responsable de cuentas de agencia | Jon Armstrong |
| Realizador | Carl Scott |
| Supervisor depublicidad | Rita Broe |
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