Vincent Raffray
Creative Director at Tonic Communications LLC
Dubai, Emiratos Árabes Unidos
TítuloCensored
Agencia
Campaña Censored
Anunciante Hanesbrands Inc.
Marca Wonderbra
PostedNoviembre 2006
Sector Empresarial Lencería, ropa interior, pijamas
Sinopsis Launch Wonderbra in the UAE.
Filosofía Every magazine that enters the UAE is subject to censorship. This is done using a black marker. We used this device to show the increase in size when a woman wears Wonderbra.
Problema How do you show lingerie in a Muslim country.
Resultado The ad was very well received in general and created a lot of awareness for Wonderbra.
Medio Prensa y publicaciones
Fotógrafo
Director creativo
Responsable de conceptos / redactor
Director de cuentas
Director artístico

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