Título | Censored |
Agencia | Tonic Communications LLC |
Campaña | Censored |
Anunciante | Hanesbrands Inc. |
Marca | Wonderbra |
Posted | Noviembre 2006 |
Sector Empresarial | Lencería, ropa interior, pijamas |
Sinopsis | Launch Wonderbra in the UAE. |
Filosofía | Every magazine that enters the UAE is subject to censorship. This is done using a black marker. We used this device to show the increase in size when a woman wears Wonderbra. |
Problema | How do you show lingerie in a Muslim country. |
Resultado | The ad was very well received in general and created a lot of awareness for Wonderbra. |
Medio | Prensa y publicaciones |
Fotógrafo | Dave Kennedy |
Director creativo | Vincent Raffray |
Responsable de conceptos / redactor | Vincent Raffray |
Director de cuentas | Arnaud Verchere |
Director artístico | Peter Walker |