| Título | Standard New Formula |
| Título (Lengua original) | Nouvelle Formule Standard |
| Agencia | la chose |
| Campaña | Standard Magazine |
| Anunciante | Standard |
| Marca | Standard |
| Posted | Enero 2010 |
| Producto | Magazine |
| Sector Empresarial | Periódicos, revistas, libros |
| Lema | Standard. or not* |
| Lema (Lengua original) | Standard. ou pas* |
| Sinopsis | We see a group of art lovers, as ridiculous as they are hypocritical, praising the work of a supposed artist who is unbearably arrogant. The shower of praise is purposely beeped out in order to place the emphasis on the objective and sincere comments of the young lady who represents the magazine that breaks with traditional codes |
| Problema | Standard is a quarterly created in 2003. Each issue decodes a society trend from the point of view of a larger theme. |
| Medio | Televisión |
| Mercado | Francia |
| Sonido | Kouz Production |
| Postproducción | Nightshift |
| Director de publicidad | Magali Aubert |
| Director de publicidad | David Herman |
| Responsable de cuentas de agencia | Ivan Pejcic |
| Director creativo | Barka Zerouali |
| Responsable de conceptos / redactor | Romain Repellin |
| Director artístico | Romain Repellin |
| Director artístico | Régis Boulanger |
| Responsable de conceptos / redactor | Régis Boulanger |
| Responsable de conceptos / redactor | Guillaume Rebbot |
| Productor | Nicolas Buisset |
| Realizador | Antoinette Beatson |
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