Título | Soda Call |
Agencia | Crispin Porter + Bogusky Gothenburg |
Campaña | Soda Call |
Anunciante | Sony Corporation of America |
Marca | Sony |
Fecha de primera difusión/publicación | 2012 / 10 |
Producto | Xperia Acro S. |
Sector Empresarial | Telefonía móvil y buscapersonas |
Sinopsis | During the ‘Skyfall’ opening weekend in Sweden, Sony carried out a stunt in true secret-agent-style to promote the waterproof smartphone Xperia Acro S. Free soft drinks were handed out to Bond-fans before the screenings. Hidden in some of the soda cups was a waterproof smartphone. The competition was announced during an ad right before the movie and winners received a live call to their buzzing soda cup. |
Medio | Cine |
Duración | |
Director creativo | Jonas Wittenmark |
Director creativo | Tobias Carlson |
Responsable de conceptos / redactor | Tobias Carlson |
Director artístico | Jonas Wittenmark |
Responsable de conceptos / redactor | Jakob Eriksson |
Director artístico | Elof Ivarsson |
Director de cuentas | Therese Olander |
Director de proyectos | Karin Branmark |
Productor de la productora | Annika Andreasson |
Productora | Vidiots |
Director ejecutivo de creación | Gustav Martner |