Gustav Martner
Executive Creative Director, EVP (Europe) and Managing Director (Sweden) at Crispin Porter + Bogusky Europe
Gothenburg, Suecia
TítuloSoda Call
Agencia
Campaña Soda Call
Anunciante Sony Corporation of America
Marca Sony
Fecha de primera difusión/publicación 2012 / 10
Producto Xperia Acro S.
Sector Empresarial Telefonía móvil y buscapersonas
Sinopsis During the ‘Skyfall’ opening weekend in Sweden, Sony carried out a stunt in true secret-agent-style to promote the waterproof smartphone Xperia Acro S. Free soft drinks were handed out to Bond-fans before the screenings. Hidden in some of the soda cups was a waterproof smartphone. The competition was announced during an ad right before the movie and winners received a live call to their buzzing soda cup. 
Medio Cine
Duración
Director creativo
Director creativo
Responsable de conceptos / redactor
Director artístico
Responsable de conceptos / redactor
Director artístico
Director de cuentas
Director de proyectos
Productor de la productora
Productora
Director ejecutivo de creación

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