| Título | X-Bomb |
| Agencia | MullenLowe UK |
| Campaña | Staff as Stars - Halifax |
| Anunciante | Halifax plc |
| Marca | Halifax |
| Posted | Septiembre 2002 |
| Sector Empresarial | Servicios bancarios, inversiones, corredores de bolsa |
| Filosofía | Taking on the High Street Banks by Communicating like a High Street Retailer This case describes how an integrated communications idea – “Staff as Stars”- transformed Halifax from a ‘former building society’ to an aggressive competitor to the big four clearing banks in the space of just 12 months. Taking its inspiration from retailers, not from banks, this case shows how the idea galvanised a 35,000 person organization, and cut through the most crowded sector in advertising, to produce a 150% increase in sales and 43% increase in profit per current account customer. |
| Medio | Televisión |
| Duración | |
| Mercado | Reino Unido |
| Director creativo | Gary Betts |
| Director creativo | Malcolm Green |
| Responsable de conceptos / redactor | Malcolm Green |
| Director artístico | Gary Betts |
| Productor de la productora | Jason Dwyer |
| Productor de la agencia | Helen Chattwell |
| Director artístico | Malcolm Green |
| Responsable de conceptos / redactor | Gary Betts |
| Realizador | Theo Delaney |
| Productora | Big TV |
| Director de publicidad | Philip Hanson |
| Responsable de cuentas de agencia | Richard Warren |
| Managing Director | Richard Warren |
Más creaciones
VER TODOMatt & Mutt
- MARCA:
- Halifax
- AGENCIA:
- MullenLowe UK
Thoughts
- MARCA:
- Childline
- AGENCIA:
- MullenLowe UK