|Campaña||Ice Cream for Adults|
|Anunciante||Halo Top Creamery|
|Fecha de primera difusión/publicación|
|Sinopsis||For children, ice cream trucks represent a treat that’s specifically for them. In this spot, children excitedly approach a what seems like a classic ice cream truck only to be greeted by a quick-witted ice cream man, who explains why adults deserve ice cream more than they do because adults lives are, well, terrible. The kids look at the ice cream man in bewilderment. They don’t get ice cream, but they do get some cold hard truth.Most ice cream brands focus on showing happy people living their best lives eating a bowl of ice cream. We decided to focus on the emotional truth that leads full grown adults to eat an entire pint. Sometimes, being an adult is hard that’s why adults NEED a lot of ice cream. With only 300 calories per pint, adults can eat as much as they want without the guilt.|
|Sound Company / Music Company||Butter Music|
|Founder & CEO||Justin Woolverton|
|Director creativo||Samatha Yanow|
|Senior Associate Director, Marketing||Caroline Bank|
|Brand Manager, Marketing||Lauren Kahner|
|Agency Director of Production||Lora Schulson|
|Strategy Director||Tim Jones|
|Director ejecutivo de creación||Justine Armour|
|Director del grupo de creación||Nick Kaplan|
|Director creativo||Adolfo Alcala|
|Responsable de conceptos / redactor||Ross Wolinsky|
|Brand Director||Katie Stirn|
|Brand Manager||Jake Thorndike|
|Productor ejecutivo||Ryan Chong|
|Partnerships and Legal Manager||Quentin Perry|
|Partnerships and Legal Manager||Tara Thurman|
|Productor ejecutivo||SueEllen Clair|
|Editorial Company Executive Producer||Sila Soyer|
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