Ministère des familles, de l'enfance et des droits des femmes - "Stop, that's enough!"

DENTSU CREATIVE

DENTSU CREATIVE Paris, Francia

Premios

4715

This ad is part of the ACT Responsible Collection

Marca: Ministère des familles, de l'enfance et des droits des femmes
País: Francia

Anunciante: French Ministry of Social Affairs, Health and Women's Rights

Título	Stop, that's enough!
Agencia	DENTSU CREATIVE
Campaña	Stop - That's enough
Anunciante	French Ministry of Social Affairs, Health and Women's Rights
Marca	Ministère des familles, de l'enfance et des droits des femmes
Fecha de primera difusión/publicación	2015 / 11
Sector Empresarial	Transportes públicos
Lema	Stop, that's enough!
Sinopsis	Nearly all women have been harassed at least once in their lives. The French government decided to take action and launched the first campaign against sexual harassment in public transports. Our goal was to convince harassers, witnesses and victims that harassment situations are not acceptable, and convince everyone that we must all act. The agency created a campaign that starkly shows harassment situations experienced by women in public transports using underground lines and graphics.
Filosofía	The French government launched the first campaign against sexual harassment in public transports.
Problema	Nearly all women have been harassed at least once in their lives.
Resultado	Create a campaign that starkly shows harassment situations experienced by women in public transports using underground lines and graphics.
Medio	Interactivo
Duración	20 seconds
Más información	http://www.gyro.com
Director ejecutivo de creación	Sébastien Zanini
Director ejecutivo de creación	Pierre Marie Faussurier
Director artístico	Jeanne Tourneur
Responsable de conceptos / redactor	Margaux Castanier
Responsable de conceptos / redactor	Olivier Guilloux
Responsable de cuentas de agencia	Vanessa Reillanne
Strategy Director	Evelyne Bourdonné
Strategy Director	Barnabé Olivier
Media Planner	Pascale Deneuter
Producción	Carré Production
Realizador	Jeanne Tourneur
Realizador	Olivier Guilloux
Illustrator	Jeanne Tourneur