Mercedes-Benz - "Grandma"

Scholz & Friends Berlin GmbH

Scholz & Friends Berlin GmbH Berlin, Alemania

5447

Título	Grandma
Agencia	Scholz & Friends Berlin GmbH
Campaña	Danger Doesn't Announce Itself
Anunciante	Daimler AG
Marca	Mercedes-Benz
Posted	Noviembre 2012
Producto	Transporter
Sector Empresarial	Automotor
Filosofía	Given that dangerous situations aren’t announced publicly in advance, electronic swerving aids help drivers to stay in control of their vehicle, even when a nasty surprise occurs. We create awareness of this by illustrating the unlikely event, where an upcoming source of danger is actually announced on the radio and on posters.In the same way that an event would be announced using classic promotional measures, a pensioner, a deer and playing children tell the listener, or the reader, when and where they will suddenly appear on the road concerned.
Problema	Drivers have to be able to steer Mercedes-Benz transporters perfectly, even when they are fully loaded. Even if the driver has to swerve quickly, they should never lose control of the vehicle. Adaptive ESP makes sure this is the case in all Mercedes-Benz transporters. The goal was a solution that was as loud as possible, and had the aim of making the target group aware that safety is also the top priority when it comes to commercial transporters.
Medio	Exterior
Director artístico	Jörg Waschescio
Fotógrafo	Alexander Rank
Responsable de conceptos / redactor	Christian Brandes
Director creativo	Robert Krause
Director creativo	Matthias Spaetgens
Director creativo	Martin Pross