Título | Loveflutter 2 |
Agencia | Havas London |
Campaña | Loveflutter Launch |
Anunciante | Loveflutter |
Marca | Loveflutter |
Fecha de primera difusión/publicación | 2014 / 5 |
Producto | Online Dating App. |
Sector Empresarial | Otros servicios en línea |
Lema | Bye bye boring dating |
Sinopsis | Havas has concealed the faces of potential lovers with vividly decorated brown paper bags in a visually arresting campaign for a new dating app called loveflutter. |
Filosofía | The idea behind loveflutter is that it lets users choose potential dates based on quirky facts about themselves, rather than on how they look. Users’ profile pictures are initially blurred and only come into focus once the fact is read. |
Medio | Prensa y publicaciones |
Director creativo | Mark Fairbanks |
Director artístico | Christian Sewell |
Responsable de conceptos / redactor | Andy Mcananey |
Productor de la agencia | Kate Blumer |
Fotógrafo | Alan Powdrill |
Tipógrafo | Christian Sewell |
Tipógrafo | Lex Wilson |
Tipógrafo | Andre Beato |
Tipógrafo | Thiago de Moraes |
Tipógrafo | Milan Abad |
Tipógrafo | Dingus Hussy |
Tipógrafo | Giuseppe Cassano |
Tipógrafo | Paul Pateman |