Sun - "Lipstick"

Libre MullenLowe

Libre MullenLowe Paris, Francia

8309

Marca: Sun
País: Francia

Anunciante: Unilever

Título	Lipstick
Título (Lengua original)	Rouge à lèvres
Agencia	Libre MullenLowe
Campaña	The Experts - Unilever
Anunciante	Unilever
Marca	Sun
Fecha de primera difusión/publicación	2004 / 12
Producto	Sun Tablets 3 in 1
Producto (Lengua original)	Sun tablettes 3 en 1
Sector Empresarial	Productos de limpieza, jabones, detergentes
Lema	Sun. The dishwashing expert
Lema (Lengua original)	Sun. L'expert du lavage en machine
Sinopsis	SUMMARY After inventing the dishwasher detergent market in the 70’s, Sun suffered a 20-year decline in market share, following the normalization of the market. As the market became more competitive, brands became more aggressive and were exposed to a risk of commoditization. The challenge was to re-create a differentiation to re-establish the leadership of Sun and to give value to the market as a whole. “The Experts” campaign not only succeeded in stabilizing market share and reversing the downward trend (growth in all key markets), but also clearly re-assessed the Brand’s hegemony in key markets.
Sinopsis (Lengua original)	Un homme se met du rouge à lèvres dans les toilettes. Quand il retourne dans son laboratoire, tout le monde est surpris en le regardant. En fait, c'est l'expert Sun qui est si absorbé par les tests de ses produits qu'il crée une situation absurde
Medio	Televisión y Cine
Duración	40 seconds
Mercado	Países Bajos
Director creativo	Aad Kuijper
Responsable de conceptos / redactor	Patrick De Zeew
Realizador	Yani
Productor de la agencia	Corinne Joly
Director de cuentas	Magali Bergeroux
Productora	Hamster Publicité