Hardee's - "Hardee's Brand Book"

Arnold Worldwide NY

Arnold Worldwide NY New York, Estados Unidos

4230

Título	Hardee's Brand Book
Agencia	Arnold Worldwide NY
Campaña	Hardee's Brand Book
Anunciante	Hardee's Food Systems, Inc.
Marca	Hardee's
Fecha de primera difusión/publicación	2019
Sector Empresarial	Comida
Filosofía	For a fast food restaurant, Hardee’s has always made its food the right way. They don’t cut corners, use frozen chicken or microwave their burgers. They do things the Hardee’s Way and it is the right way to do things. This book is a guide for employees on why doing things the Hardee’s Way leads to better-tasting food. It was also designed the right way, the Hardee’s Way, with a few handmade (and hand cross-stitched) pages. Because that’s how books used to be made before they were mass-produced by machines. Speaking of machines, you can also use this book to destroy a microwave, because using a
Medio	Branded Book
Responsable de la creación	Icaro Doria
Director ejecutivo de creación	James Bray
Director creativo	Justin Galvin
Director creativo	Sam Mullins
Director creativo	Guilherme Racz
Director creativo	Lucas Casão
Director artístico	Guilherme Racz
Director artístico	Brunno Cortez
Responsable de conceptos / redactor	Justin Galvin
Responsable de conceptos / redactor	Patrick Franklin
Print Producer	Jim Spadafora
Marketing Director	Angela Godfrey
Marketing Director	Kelly Preston