Grande Reportagem Magazine - "Brazil"

FCB Lisbon

FCB Lisbon Lisboa, Portugal

9982

Título	Brazil
Agencia	FCB Lisbon
Campaña	Flags - Grande Reportagem
Anunciante	Grande Reportagem Magazine
Marca	Grande Reportagem Magazine
Posted	Enero 2005
Producto	Weekly Magazine
Sector Empresarial	Periódicos, revistas, libros
Lema	Meet The World
Sinopsis	We tried to develop a campaign that could get the attention visualy. Nothing is more visual than countries flags. So we cross the data from social and resource problems with the proporcion of colours in each flag. That was how the campaign got together and both the agency and the client are very satisfied.
Filosofía	We first came with the concept: Meet The World. After that we tried to develop a campaign that could get the attention visualy. Nothing is more visual than countrys flags. So we cross the data from social and resource problems with the proporcion of colours in each flag. That was how the campaign got together and both the agency and the client are very satisfied.
Problema	Grande Reportagem is the second biggest magazine em Portugal. It brings serious jornalism and go further on the issues that really meters. We were asked to develop a campaign that shows how the magazine brings serious stuff that is happening Worldwide to the ones that read it.
Medio	Publicidad en revistas
Mercado	Portugal
Responsable de conceptos / redactor	Icaro Doria
Director artístico	João Roque
Director creativo	Luis Silva Dias
Director creativo	Duarte Pinheiro de Melo
Jefe de cuentas	Andrea Valenti