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Marcelo Altschuler
Marcelo Altschuler
Productor ejecutivo at Saigon Filmes
New York, Estados Unidos
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TítuloRe-reborn
Agencia
Campaña Re-reborn
Anunciante Clube de Criação de SP
Marca Clube de Criação
Fecha de primera difusión/publicación 2018
Sector Empresarial Agencias de publicidad
Sinopsis Technology and creativity evolve at a dizzying pace. So how to promote the Brazilian Creative Club Festival in a way that was truly new? With an idea that changes like the world: every second. An exclusive algorithm turned every aspect of the campaign into a mutating one: logo, tagline, colours and typography. The result was nine different live posters; each version of them could be seen only once, during a campaign that never repeated itself.
Medio Case Study
Advertising Agency
Design Agency
Chief Creative Director
Director ejecutivo de creación
Director creativo
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Director artístico
Director artístico
Director artístico
Productora
Productora
Realizador
Productor de la productora
Productor de la agencia
Productor de la agencia
Productor de la agencia
Creative technologist
Creative technologist
Responsable de cuentas de agencia
Responsable de cuentas de agencia
Responsable de cuentas de agencia
Responsable de cuentas de agencia
Director medios comunicación
Director medios comunicación
Director de proyectos

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