Alexander Kalchev
Executive Creative Director at DDB Paris
PARIS, Francia
TítuloSpeedverse
Agencia
Campaña Speedverse
Anunciante Salomon
Marca Salomon
Fecha de primera difusión/publicación 2022 / 10
Sector Empresarial Equipamiento deportivo y de ocio
Filosofía The Speedverse PRG – the new model from Salomon Sportstyle – blurs the boundaries and invites us to explore new territories.

This modern reinterpretation of the iconic Speedcross trail shoe shakes up the status quo, by decoding the possible parallels between outdoor and urban life.

The agency DDB Paris, with the young trio of directors Bleu Desert, transport the viewer through a one-minute ode to movement where nature and concrete blend perfectly. One movement leading to another, we are transported between two worlds, following the rhythm of the dancer Janina Sarantšina ; and it feels like an invitation to explore and decode new horizons.

This new campaign for the Sportstyle category is part of the launch of Salomon's new brand platform, with the ambition to inspire younger and more urban communities.
Medio Televisión
Duración
Director de publicidad
Director de publicidad
Responsable de la creación
Copywriter / Art Director
Copywriter / Art Director
Productor de la agencia
Productor de la agencia
Responsable de cuentas de agencia
Jefe de cuentas
Jefe de cuentas
Productora
Realizador
Dancer
Productor
Productor delegado
1st AD
Location Manager
Director de fotografía
1st AC
Stylist
Postproducción
Post-production Producer
Montador
Color Grade Artist
3D Supervisor
3D Artist
Compositing
Música

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