Bike For Brussels - "Mr. Odd Sinding – Denmark"

mortierbrigade

mortierbrigade Brussels, Bélgica

1208

Marca: Bike For Brussels
País: Bélgica

Anunciante: Bike For Brussels

Título	Mr. Odd Sinding – Denmark
Agencia	mortierbrigade
Campaña	The Real Ambassadors
Anunciante	Bike For Brussels
Marca	Bike For Brussels
Fecha de primera difusión/publicación	2023 / 6
Sector Empresarial	Transportes, viajes y turismo
Filosofía	Brussels Mobility wants to urge expats to hop on their bikes more often. To do so, it launches an influencer campaign, not with classic ‘brand ambassadors’ but with àctual ambassadors: The Real Ambassadors. Diplomats from the Netherlands, Denmark, Germany, Botswana, New Zealand, Bosnia, Slovenia, and Belgium. The Brussels-Capital Region is home to the largest expat community in Europe. 220,000 strong, expats account for a whopping 20 percent of the total population. Figures show, however, that they make (too) little use of the bicycle. Hailing from various countries around the globe, the eight ambassadors all provide their own unique input to the campaign. The ambassadors want to harness their passion for cycling and influence to inspire as many expats as possible to explore the city by cycling. We have even mapped out an Ambassador Route, linking up the hotspots of the eight participating ambassadors. The Botswana ambassador, Ms. Masekgoa Masire-Mwamba, even treated herself to a new bicycle, specifically for this campaign. The campaign will be deployed across social media and via pr. Eight different videos will be addressed and distributed to the relevant communities. The embassies will support the campaign by sharing the videos and routes with their compatriots. Together with the Real Ambassadors, let’s turn Brussels into the Cycling Capital of Europe, as well.
Medio	Redes Sociales
Duración	35 seconds
Director de publicidad	Sofie Walschap
Partner & CEO	Jens Mortier
Partner & Executive Creative Director	Joost Berends
Partner & Brand Design Director	Philippe de Ceuster
Miembro del equipo creativo	Toon Vanpoucke
Miembro del equipo creativo	Morgane Choppinet
DIRECTOR DE SERVICIO AL CLIENTE	Catherine Hamers
Strategist	Chenling Zhang
Director de cuentas	Anneleen Vande Voorde
Responsable de cuentas de agencia	Hanne Polé
Ejecutivo de cuentas	Emma Robberechts
Social Media Lead	Lisa Smets
Digital Business Director	Jochen Sablon
UI Designer	Leroy Kleppe
Development	Dive
Diseñador	Kaatje Schreurs
Cross Media Designer/DTP	Vito Latorrata
Cross Media Designer/DTP	Sophie Bayeul
Public Relations	Brum Smith
Fotógrafo	Tine Van Daele
Productora	Screensaver en Het Offensief
Cámara (persona)	Loïc Meulenberg
Productor	Bert Sap
Productor	Aisha Adepoju
Productor	Léon Hanssens
Motion Designer	Vincent De Boeck
Montador	Jelle Stroo