Orange - "Phone Break"

Fallon

Fallon London, Reino Unido

10395

Marca: Orange
País: Reino Unido

Anunciante: Orange

Título	Phone Break
Agencia	Fallon
Campaña	Goldspot - Orange
Anunciante	Orange
Marca	Orange
Fecha de primera difusión/publicación	2011 / 9
Sector Empresarial	Servicios de telefonía móvil, WAP
Filosofía	Introduced by 'Movie News' presenter Kristen Aldridge, the Gold Spot follows her exclusive report direct from a movie theatre where audiences are among the first to experience the Orange 'Phone Break'. Heightening the cinema going experience for film fans, the two minute Orange Phone Break happens every 15 minutes, putting the movie on pause whilethe audience takes time out to make that all important phone call – because as one movie goer says, "Sometimes you have to be on your phone."The tongue in cheek ad focuses on the hilarious over enthusiastic reactions made by our friends across the pond to the introduction of the Orange Phone Break in the movie, with Hollywood movie goers responses ranging from the practical "two hours is a long time not to talk", to the extreme "if someone calls you, and you don't call them back, they could think you're dead." One movie goer even describes the experience as "pushing the movie going experience into the 20th century... it's like the future."
Medio	Cine
Productora	Outsider
Postproducción	MPC LDN
Director de cuentas	Emily Olson
Director de cuentas	Katrien DeBauw
Miembro del equipo creativo	John Cherry
Miembro del equipo creativo	Dan Watts
Miembro del equipo creativo	Sam Hibbard
Director ejecutivo de creación	Santiago Lucero
Director de publicidad	Spencer McHugh
Responsable de cuentas de agencia	Brad Firth
Productor de la agencia	Sasha Mantel
Realizador	James Rouse
Productor	Benji Howell
Director de fotografía	Scott Henrikson
Montador	Art Jones
Música	Sniffy Dog