Mikado - "Casino"

Fallon

Fallon London, Reino Unido

10710

Marca: Mikado
País: Reino Unido

Anunciante: Mondelez International

Título	Casino
Agencia	Fallon
Campaña	Effortlessly Original
Anunciante	Mondelez International
Marca	Mikado
Fecha de primera difusión/publicación	2013 / 9
Sector Empresarial	Bizcochos, pan, galletas de centeno
Lema	Stay Original
Sinopsis	The film celebrates the originality of the Mikado product with the introduction of a quirky character with a unique style. His individuality becomes clear as we see his adventures at a grand casino unfold: he arrives dramatically by parachute, the briefcase he’s carrying is secured to his wrist by his own shoelaces, the throng on the casino floor stops and stares as he passes. He spots a private room through the crowd, and, pausing only to enjoy a Mikado biscuit, he enters to take an empty seat at a gaming table already populated with an eclectic bunch of characters. He opens his briefcase with a flourish revealing to everyone’s bemusement, the classic table-top game ‘Hungry Hippos’ inviting those assembled to join him in a game, and to share his box of Mikado, with the merest raise of an eyebrow.
Problema	Relaunch the Mikado brand across Europe
Medio	Televisión
Duración	35 seconds
Mercado	Alemania
Banda Sonora	Summer Boogaloo
Postproducción	Big Buoy
Montaje	Trim Editing
Sonido	Wave Studios
Director ejecutivo de creación	Santiago Lucero
Director creativo	Sam Hibbard
Director creativo	Dan Watts
Miembro del equipo creativo	James Harrop
Miembro del equipo creativo	Michael Micetich
Productor	Alex Honnor
Productor	Katy Cuff
Realizador	Canadá
Productora	Partizan London
Productor de la productora	Miranda Johnstone
Montador	Dominic Leung
Postproducción	Barny Wright
Compositor de música	Takeshi Teurachi