Francesca Andriani
Responsable de conceptos / redactor at Grey United
Milano, Italia
TítuloGarden
Agencia
Campaña The pleasure to discover
Anunciante Mimosa Edizioni
Marca Detective
Fecha de primera difusión/publicación 2008 / 4
Producto Detective Magazine
Sector Empresarial Periódicos, revistas, libros
Lema The crime and mystery magazine
Filosofía With this campaign the magazine wants to tell its potential readers that there’s something they have in common with “Detective”: the pleasure to discover in every day life the mistery that common people often don’t notice. The result is a challenge that only real detectives will be able to face.
Problema “Detective” is a specialized magazine that monthly deals with a wide variety of themes connected to crime and mistery: from the most challenging crime news cases and the most popular protagonists of crime history, to the analysis of the best investigation methods and so on.
Medio Publicidad en revistas
Mercado Italia
Director ejecutivo de creación
Director artístico
Responsable de conceptos / redactor
Fotógrafo

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