Snickers - "Heist"

BBDO New York

BBDO New York New York, Estados Unidos

Premios

17574

Marca: Snickers
País: Estados Unidos

Anunciante: Mars, Inc.

Título	Heist
Agencia	BBDO New York
Campaña	Heist
Anunciante	Mars, Inc.
Marca	Snickers
Fecha de primera difusión/publicación	2019
Sector Empresarial	Barras rellenas y chocolatinas
Filosofía	“Heist” was created to drive awareness of new Creamy SNICKERS and communicate the new product experience – a creamy & smooth texture - within a larger campaign that showcases how Creamy SNICKERS can satisfy you when hunger’s got you…not so smooth. In the film, an unsmooth armored car robber realizes the consequences of hunger when the fishnet pantyhose disguise he’s wearing doesn’t get the job done. The spot ran across network and cable TV, as well as online. “Lame Party” was created to drive awareness of new Creamy SNICKERS and communicate the new product experience – a creamy & smooth texture - within a larger campaign that showcases how Creamy SNICKERS can satisfy you when hunger’s got you…not so smooth. In the film, a young, unsmooth partygoer realizes the consequences of hunger after his seemingly private phone conversation is accidentally broadcast over a Bluetooth speaker.
Medio	Televisión
Duración	31 seconds
Productora	Anonymous Content
VFX Company	MPC NY
Montaje	MacKenzie Cutler
Ejecutivo de cuentas	Kirsten Flanik
Ejecutivo de cuentas	Susannah Keller
Ejecutivo de cuentas	Lisa Piliguian
Ejecutivo de cuentas	Carrie White
Ejecutivo de cuentas	Blake Maraoui
Ejecutivo de cuentas	Danee Fields
Planning Director	Christina Stoddard
Planificador estratégico	Michael Schonfeld
Worldwide Chief Creative Officer	David Lubars
Responsable de la creación	Greg Hahn
Director ejecutivo de creación	Gianfranco Arena
Director ejecutivo de creación	Peter Kain
Director creativo	Scott Mahoney
Director creativo	Dan Oliva
Director creativo adjunto	Austin Mankey
Director creativo adjunto	Mike Motch
Director artístico	Tanner Thompson
Director of Integrated Production	David Rolfe
Group Director Behavioral Planning	Annemarie Norris
Group Agency Executive Producer	Amy Wertheimer
Productor de la agencia	Samantha Addy
Music Producer	Melissa Chester
Senior Project Manager	Amy Orgel
Realizador	Tim Godsall
Productor ejecutivo	SueEllen Clair
Productor ejecutivo	Carl Sturges
Productor delegado	Brady Vant Hull
Director de fotografía	Darko Suvak
Table Top Production Company	Michael Schrom & Co.
Tabletop Director	Michael Schrom
VFX Creative Director	Tim Crean
VFX Executive Producer	Camila DiBiaggi
Editorial Executive Producer	Gina Pagano
Montador	Ian Mackenzie
Assistant Editor	Cooper MacLane
Online Editor	Jimmy Hayhow
Colorization	Company 3
Colorista	Tim Masick
Mix Company	Heard City
Mixer	Keith Reynaud