Hot Wheels - "Secret Race Battle"

Muse Amsterdam, Países Bajos

9707

Título	Secret Race Battle
Agencia	Muse
Campaña	Secret Race Battle
Anunciante	Mattel, Inc.
Marca	Hot Wheels
Fecha de primera difusión/publicación	2011 / 3
Sector Empresarial	Juguetes y juegos
Sinopsis	On Thursday March 10, Hot Wheels™ lit up Circular Quay, showcasing groundbreaking 3D projection technology at Customs House in Sydney, Australia. In a spine tingling show, the notorious Hot Wheels™ Skull Racers shattered the facade of Customs House as they competed in the ultimate speed racing battle
Filosofía	Brought to life by international digital advertising agency Muse Amsterdam, in collaboration with PostPanic and BeamSystems, the projection featured footage of the world’s fastest vehicles in a stunt ridden challenge, travelling through the Customs House facade and into a fantasy world. Hot Wheels fans, young and old, were kept on the edge of their seats as the racers smashed their way through one of Sydney’s most historic buildings.
Medio	Exterior
Director de publicidad	Amanda Allegos
Director de publicidad	Ben Caddy
Client Services Director	Michael Littaur
Project Manager	Bert-Jan Strating
Project Manager	Wouter Donker
Director creativo	Sander Ejlenberg
Director artístico	Philia Beroud
Design	Magnus Löwing
Design	Elano Collaco do Monte Texeira
Strategy	Karlijn van den Berg
Productora	PostPanic
Realizador	Justin Blyth
Realizador	Chris Staves
Realizador	Mischa Rosema
Empresa de creación sonora	MassivMusic
Technical Supervision & Play-out	BeamSystems