| Título | Chickenfight.com |
| Agencia | Crispin Porter + Bogusky |
| Campaña | Chicken Fight - Burger King |
| Anunciante | Burger King |
| Marca | Burger King |
| Fecha de primera difusión/publicación | 2004 / 1 |
| Sector Empresarial | Restaurantes y comida rápida |
| Sinopsis | We launched a campaign for the Chicken Tendercrisp and Spicy Chicken Tendercrisp sandwiches with the Chickenfight website. Designed to work with the larger Chickenfight campaign, the website features the first ever real-time multiplayer fighting game, controlled by yelling "Peck!" Users can also watch the real 12-minute fight that was broadcast on DirecTV and see background videos. |
| Medio | Sitios de Internet |
| Duración | |
| Mercado | Estados Unidos |
| Más información | www.cpbgroup.com/awards/chickenfight_int.html |
| Director ejecutivo de creación | Alex Bogusky |
| Director creativo | Andrew Keller |
| Director creativo adjunto | Rob Reilly |
| Director creativo | Jeff Benjamin |
| Director artístico | James Dawson-Hollis |
| Director artístico | Michael Ferrare |
| Responsable de conceptos / redactor | Rob Strasberg |
| Cinematografia | Igor Jadue-Lillo |
| Fotógrafo | Kyla Kuhner |
| Productor de la agencia | Corey Bartha |
| Productor ejecutivo agencia | Rupert Samuel |
| Productor ejecutivo agencia | David Rolfe |
| Productor | Paul Sutton |
| Montaje | Cosmo Street |
| Productora | RadicalMedia |
| Productor ejecutivo | Frank Scherma |
| Realizador | The Glue Society |
| Montador | Chan Hatcher |
| Agency Music Producer | Bill Meadows |
| Graphics | Brand New School |
| Interactive Production Company | WDDG |
| Música | Beacon Street |
| Música | Andrew Feltenstein |
| Música | John Nau |
| Print Producer | Eva Dimick |
| Art Producer | Jessica Hoffman |
| Illustrator | Mike Koelsch |
| Illustrator | James Dawson-Hollis |
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