Army Reserve - "There’s more to Life in the Army Reserve"

J. Walter Thompson London

J. Walter Thompson London London, Reino Unido

17732

Título	There’s more to Life in the Army Reserve
Agencia	J. Walter Thompson London
Campaña	More than Meets the Eye II
Anunciante	British Army
Marca	Army Reserve
Fecha de primera difusión/publicación	2015 / 1
Sector Empresarial	Instituciones/Organizaciones no gubernamentales
Sinopsis	Our latest campaign is designed to show people they can fit more adventure into their life with the Army Reserve. The creative invites people to discover how the Army Reserve can offer them the challenge, adventure and opportunity they’re looking for, and provide the same excitement, camaraderie and training as the Regular Army, within a time commitment that’s compatible with their existing lives. The campaign is totally integrated and includes content for web, mobile, CRM and social. We also created a national launch event, a suite of print templates and an Oculus Rift experience for recruitment fairs featuring 360 degree footage riding a Challenger 2 Tank. Faith SFX, one of the most prominent and technically skilled beatbox artist in the world, created the music soundtrack made solely with the use of his beatboxing sounds.
Medio	Televisión y Cine
Duración	60 seconds
Banda Sonora	Faith SFX
Director ejecutivo de creación	Russell Ramsey
Director creativo	Paul Rizzello
Director creativo	Olly Robinson
Realizador	Jake Nava
Productor	Benedict Cooper
Montador	Julia Knight