Wilko - "Keeping up with the Rogers"

TBWA\Manchester

TBWA\Manchester Manchester, Reino Unido

11157

Marca: Wilko
País: Reino Unido

Anunciante: Wilko

Título	Keeping up with the Rogers
Agencia	TBWA\Manchester
Campaña	Keeping up with the Rogers
Anunciante	Wilko
Marca	Wilko
Fecha de primera difusión/publicación	2014 / 4
Sector Empresarial	Grandes almacenes, supermercados
Filosofía	Rival groups of pirates attempt to one-up each other with their decorating skills in the hilarious campaign, consisting of three TVCs. Zak Emerson directed the ads, which mark the rebranding of homeware retailer Wilkinson to Wilko.MPC’s VFX team, led by Dan Sanders, utilised numerous techniques to create the spots. Dan said “Zak wanted everything to look as natural as possible, which meant a few days out at sea and a bit of sea sickness amongst the crew. Back in the studio we worked on re-designing the ship that was shot to create a second ship for the rival pirates. We created new black sails, as well as colourful ones for the wide shot, re-designed the cannons and added embellishment on the sides of the ship. The weather wasn't always co-operating, so sky replacements also were needed for each shot.”The team also utilised matte painting, creating the shot of the Wilko store on the cliff-face from scratch. Creative Director of Colour Grading Jean-Clément Soret completed the grade.
Medio	Televisión
Duración	60 seconds
Montaje	Final Cut
Efectos especiales	MPC LDN
grade	MPC LDN
Productora	Blink London
Realizador	Zak Emerson
Productor de la agencia	Lou Vasey
Productor de la agencia	Lisa Nichols
Productor de la agencia	Gary Fawcett
Montador	Joe Guest
Colorization	Jean-Clément Soret
Miembro del equipo creativo	Ant Harris
Miembro del equipo creativo	Zoe Harris
Productor de la productora	Ewen Brown
Efectos especiales	Julie Evans
Efectos especiales	Dan Sanders
VFX Artist	Bruno Fukumothi
VFX Team	Mark Stannard
VFX Team	Dan Cowley