| Título | Grrr |
| Agencia | Wieden+Kennedy |
| Campaña | Honda Power Of Dreams philosophy |
| Anunciante | Honda Motor Co., Ltd. |
| Marca | Honda |
| Posted | Octubre 2004 |
| Sector Empresarial | Automóviles |
| Lema | Hate Something, Change Something |
| Filosofía | Our task was clear get Honda onto peoples shortlists. This meant combating perceptions of Honda as a brand, not just extolling the virtues of the cars. Hondas corporate culture and history are uniquely compelling. Mr. Honda himself was a fascinating, unexpected character. Not to tell these stories would have been a communications crime. So we told them in a series of brand and product ads that explain Hondas Power Of Dreams philosophy |
| Problema | When Honda came to us, they were underperforming in the UK car market. One of the most striking reasons for this under-performance was their recessive image. They were seen as dull but reliable. Good engineers, but uninspiring car makers. The car market is too cluttered and too complicated for people to consider many car brands. The more recessive ones fade from peoples attention very quickly. |
| Resultado | Since we started working with Honda in 2002, their sales are up 55%. Consideration of Honda for next car is up from 12% in 2002 to 26% in 2006. Ad awareness is ahead of rivals VW and Toyota on a fraction of their spend. The campaign has delivered over £400m in incremental sales revenue and has helped Honda's website become most visited of any car manufacturer. |
| Medio | Televisión |
| Duración | |
| Mercado | Reino Unido |
| Empresa de creación sonora | Wave Studios |
| Director creativo | Kim Papworth |
| Director creativo | Tony Davidson |
| Director artístico | Sean Thompson |
| Responsable de conceptos / redactor | Sean Thompson |
| Director artístico | Richard Russell |
| Responsable de conceptos / redactor | Richard Russell |
| Director artístico | Michael Russoff |
| Responsable de conceptos / redactor | Michael Russoff |
| Productor de la agencia | Charlie Tinson |
| Realizador | Adam Foulkes |
| Realizador | Alan Smith |
| Productora | Nexus Studios |
| Empresa de creación sonora | Amber Music |
| Group Account Director | Jonathan Campbell |
| Responsable de cuentas de agencia | Matt Berry |
| Productor de la agencia | Rob Steiner |
| Empresa de creación sonora | John Waddell |
| Empresa de creación sonora | Will Parnell |
| Empresa de creación sonora | Johnny Burn |
| Responsable de cuentas de agencia | Francesca Sellers |
| Montador | Nexus Studios |
| Animación | Nexus Studios |
| Productor | Chris O'Reilly |
| Productor | Charlotte Bavasso |
| Productor | Julie Parfitt |
| Diseñador gráfico | Reese Millidge |
| Diseñador gráfico | Ludovik Boden |
| Diseñador gráfico | Adam P |
| 3D Modelling / Texturing / Animation | Darren Price |
| 3D Modelling / Texturing / Animation | Steve Brown |
| 3D Modelling / Texturing / Animation | Mark Davies |
| 3D Modelling / Texturing / Animation | Luis Juan Palares |
| 3D Modelling / Texturing / Animation | Michael Greenwood |
| 3D Modelling / Texturing / Animation | Mike Swindall |
| 3D Modelling / Texturing / Animation | Daniel Shutt |
| 3D Modelling / Texturing / Animation | Laura Russel |
| 3D Modelling / Texturing / Animation | Saul Freed |
| 3D Modelling / Texturing / Animation | Sandra Guarda |
| Compositor | Reece Millidge |
| Compositor | Eddy Herringson |
| Compositor | Moshe Sayada |
| Montador | Alan Smith |
| Montador | Adam Foulkes |
| Compositor de música | Michael Russoff |
| Music Producer | Amber Music |
| Autor de letras | Sean Thompson |
| Autor de letras | Michael Russoff |
| Autor de letras | Richard Russell |
| Empresa de creación sonora | Johnnie Burn |
| Marketing Manager | Matthew Combe |
| Producción musical | Amber Music |
| Animación | Alan Smith |
| Animación | Adam Foulkes |
| Montaje | Nexus Studios |
| Arreglista | Amber Music |