| Título | Helder |
| Agencia | BBDO Portugal |
| Campaña | More Haste Less Speed - PRP |
| Anunciante | Prevenção Rodoviaria Portugesa |
| Marca | PRP |
| Posted | May 2002 |
| Producto | Portuguese Road Safety |
| Sector Empresarial | Seguridad Vial |
| Lema | More Haste Less Speed |
| Lema (Lengua original) | Quanto mais depressa, mais devagar |
| Sinopsis | This ad is part of a campaign with people who have been left paraplegic as a result of a road accident. What we see is people carrying out simple tasks - buttoning up a shirt - that take them a long time and a lot of trouble to complete because of their condition. To ensure that the message hits home and that the film has the expected impact, it lasts exactly the same amount of time those people need to complete the task. |
| Medio | Televisión |
| Duración | |
| Mercado | Portugal |
| Banda Sonora | Wise Up |
| Director artístico | José Heitor |
| Director artístico | José Bontempo |
| Responsable de conceptos / redactor | Diogo Anahory |
| Responsable de conceptos / redactor | Pedro Bidarra |
| Productor de la agencia | Manuel Teixeira |
| Productor de la agencia | Pedro Gaspar |
| Productor de la agencia | Celina Morais |
| Productora | Ministério dos Filmes |
| Realizador | Marco Martins |
| Música | Aimee Mann |
| Director creativo | Pedro Bidarra |
| Director de cuentas | Filipa Robalo |
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