| Título | Dad in Black |
| Agencia | Jung von Matt / Neckar |
| Campaña | Make Quality Time |
| Anunciante | Hyundai Motor Group |
| Marca | Hyundai Santa Fe |
| Fecha de primera difusión/publicación | 2018 / 5 |
| Sector Empresarial | Automotor |
| Lema | Make Quality Time. |
| Sinopsis | A family from another galaxy. They are different from each other, but enjoy the same exciting quality time. |
| Problema | With our everyday lives becoming ever faster and complex, moments of togetherness with our loved ones are becoming increasingly rare. For many their car is giving them the space in daily life to get that: catching up with your children on the way to school, listening to your daughters first heartache and even the father&son discussions that bring them closer together. Our cars have become living spaces. |
| Medio | Televisión |
| Duración | |
| Banda Sonora | 2WEI Music |
| Director ejecutivo de creación | Ismael Ten Heuvel |
| Responsable de conceptos / redactor | Francesco Poletti |
| Fotógrafo | Emir Haveric |
| Director artístico | Florian Hubrich |
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