WATERisLIFE - "The Girl Who Couldn't Cry"

DDB New York

DDB New York New York, Estados Unidos

29944

Título	The Girl Who Couldn't Cry
Agencia	DDB New York
Campaña	The Girl Who Couldn't Cry
Anunciante	WATERisLIFE
Marca	WATERisLIFE
Fecha de primera difusión/publicación	2014 / 5
Sector Empresarial	Instituciones/Organizaciones no gubernamentales
Sinopsis	DDB New York and WATERisLIFE have launched a follow up commercial to last year's "Kenya Bucket List" that shows just how tough life is without drinkable water. Moving from the realization that dehydration causes the body to not produce tears, the agency tells the (fictional) tale of a girl born in the slums of India. Through the commercial, her life, and all its gut-wrenching sadness, is shown. She was born into brothel, sorts trash in a landfill, is forced to marry underage. But throughout all this, she cannot express how sad she is, because she cannot cry.
Medio	Televisión y Cine
Duración	80 seconds
Responsable de la creación	Matt Eastwood
Responsable de la producción	Ed Zazzera
Director ejecutivo de creación	Menno Kluin
Director del grupo de creación	Andrew McKechnie
ADC/Copy Writer	Frank Cartagena
ADC/Art Director	Sam Shepherd
Assistant Producer	Nina Horowitz
Responsable de conceptos / redactor	Dany Rothemund
Art Director	Hannah Liffler
Productora	Central Films
Director	Rodrigo García Saiz
EP/Producer	John Barreiro
DP	Beto Casillas
AD	Alfredo Sanchez
Production Service Co	Hundred Frames
EP/Producer	Prashant Sampat
Editorial Company	No. 6