Charlie Bigham's - "Meet Charlie Bigham"

VCCP

VCCP Global

6487

Marca: Charlie Bigham's
País: Reino Unido

Anunciante: Charlie Bigham's

Título	Meet Charlie Bigham
Agencia	VCCP
Campaña	Meet Charlie Bigham
Anunciante	Charlie Bigham's
Marca	Charlie Bigham's
Fecha de primera difusión/publicación	2024 / 1
Sector Empresarial	Comida
Sinopsis	Charlie Bigham’s is making a long-awaited return to UK TV screens with a new fully-integrated campaign for its handmade, freshly-prepared meals which celebrates its founder’s food philosophy and commitment to quality in every single dish produced in its kitchen. Created in partnership with its agency of record, VCCP London, with media planning and buying by Electric Glue, the new campaign introduces a new brand platform with the message: “Handmade in Charlie Bigham’s kitchen, cooked in yours”. A charming animated 30” spot titled ‘Meet Charlie Bigham’ sits at the heart of the campaign, introducing Charlie’s story and following his hands-on involvement in creating the dishes which grace the dining rooms, living rooms and kitchens of homes around the UK and have made Charlie Bigham’s a category-leading brand. Featuring the illustration of Emily Sutton, who designs Charlie Bigham’s packaging for Big Fish, the film was directed by award-winning animation director Isabel Garrett of Blinkink, and shows Charlie picking ingredients in the market and designing new recipes in the tasting kitchen. Voiceover for the TVC is provided by Charlie himself and by Richard Osman, who has previously voiced Charlie Bigham’s audio campaigns. The campaign challenges preconceptions of ready meals (the category which Charlie Bigham’s leads) as mass produced products which compromise on quality. Charlie Bigham’s rejects the term for its products as each of their dishes is handmade, freshly prepared and never frozen. The new trail introduces Charlie to TV audiences for the first time, with the voiceover pointing out that: “You couldn’t make him up, even though most people think that we have!” It goes on to tell the story of Charlie’s travels 25 years ago which inspired him to create prepared meals with high quality ingredients, and how this grew into the much-loved brand. The film is underpinned by a 360-degree campaign that will be rolled out across TV, radio, OOH, social and PR. This will be managed by an agency team comprising Electric Glue for media planning and buying, MK21 for social channels and Sunny Side Up for PR.
Medio	Televisión
Duración	30 seconds
Advertising Agency	VCCP
Deputy Executive Creative Director	Ross Neil
Business Director	Clare Greenhalgh
Head Of Planning	Nicky Vita
Planning Director	Devin Ross
Agency TV Producer	Rosie Good
Productora	Blinkink at Blink
Realizador	Isabel Garrett
Montador	Jac Clinch
Productor ejecutivo	Josef Bryne
Productor	Rebecca Little
Post	Blinkink at Blink
Postproducción	Rebecca Little
Colorista	CHEAT London
Sound Engineer	Major Tom
Director de cuentas	Sophie Abdo
Agency Account Manager	Jasmine Beale
Ejecutivo de cuentas	Isabel Harrison
Creative Producer	Matt Hearn
Media Buying Agency/Media Planner	Electric Glue
Media Planner	Lexi Booker
PR	MK21