| Título | McDonald’s delivers to your door! 2 |
| Agencia | TBWA\PARIS |
| Campaña | McDonald’s delivers to your door! |
| Anunciante | McDonald's |
| Marca | McDonald's |
| Fecha de primera difusión/publicación | 2022 / 12 |
| Sector Empresarial | Restaurantes y comida rápida |
| Filosofía | It is once again through its iconic products that McDonald’s France is showcased in this new campaign by TBWA\Paris. Today, it is by promoting one of its flagship services, home delivery, that the brand depicts 3 of its famous products (Big Mac, French fries & Sundae), completely integrated into entrance doors of different types of buildings. This is to show that McDonald’s is delivering you… at your door ! The 3 visuals, photographed by Aurélien Chauvaud, intentionnally show a diversity of environments at different times of the day, to show how flexible and to what extent the delivery service is in urban and peri-urban area. It is also shows that the service can operate by day but also by night. For the Big Mac is represented a garage door of a suburban house in the middle of the day. For the French Fry, it is a double door of an urban apartment building by night. And for the Sundae, we see a traditional door of a Haussmann-style building, shot at dusk. The doors were made in 3D and play with different textures for a striking effect. The campaign can be seen outdoor, in press, on social networks and digital animations. It has been visible in France since the end of December. |
| Medio | Exterior |
| Director de publicidad | Xavier Royaux |
| Director de publicidad | Anne LAINE |
| Director de publicidad | Stéphanie Poupinneau |
| Director de publicidad | Lisa Campart |
| Responsable de cuentas de agencia | Jonathan Serog |
| Responsable de cuentas de agencia | Julie Montagné |
| Agency Manager | Matthieu Charles |
| Agency Manager | Louis Mainbourg |
| Director ejecutivo de creación | Benjamin Marchal |
| Director ejecutivo de creación | Faustin Claverie |
| Director artístico | Cyrielle Declarey |
| Director artístico | Pauline Senechault |
| Comprador de arte | Feriel Simon |
| Fotógrafo | Aurélien Chauvaud |
| Photographer's Agent | FMA Lebureau |
| Diseño imagen | Magenta 95 |
| Productor | Benoît Freydus |
| Retouching | The ABC |
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