Frontline19 - "Sicker Than The Patients 1"

adam&eveDDB

adam&eveDDB London, Reino Unido

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This ad is part of the ACT Responsible Collection

Marca: Frontline19
País: Reino Unido

Anunciante: Frontline19

Título	Sicker Than The Patients 1
Agencia	adam&eveDDB
Campaña	Sicker Than The Patients
Anunciante	Frontline19
Marca	Frontline19
Fecha de primera difusión/publicación	2024 / 4
Sector Empresarial	Acciones Caritativas, fundaciones, voluntariado
Sinopsis	The print draws attention to the severity of the symptoms that NHS workers are experiencing in comparison to some of the patients that they’re treating.
Filosofía	With over half of NHS workers suffering from poor mental health * and with one in four NHS staff having considered suicide **, the new campaign underlines how, in many cases, NHS staff are sicker than the patients they are treating. As recent statistics reveal the staggering rise in mental health problems amongst healthcare workers, ‘Sicker Than The Patients’ aims to drive donations for Frontline19’s counselling services, so the charity can continue to extend emotional support to as many affected NHS workers as possible - whilst also moving NHS welfare up the public agenda at the next general election. It follows the D&AD Black Pencil-winning campaign Hopeline19, which saw adam&eveDDB launch a free phone line dedicated to thanking NHS and frontline staff for their strength and support during the pandemic.
Medio	Exterior
Duración	120 seconds
Responsable de la creación	Richard Brim
Director ejecutivo de creación	Ant Nelson
Director ejecutivo de creación	Mike Sutherland
Director creativo	Richard Gayton
Director creativo	Darren Beresford
Responsable de conceptos / redactor	Darren Beresford
Chief Executive Officer (CEO)	Miranda Hipwell
Director artístico	Richard Gayton
Head of Integrated Production	Nikki Cramphorn
Assistant Producer	Holly Wormleighton
Impresión	Jaki Jo Hannan
Creative Excellence Manager	Cassie Bodaly
Project Director	Andrea Kenyon
Chief Strategy Officer	Martin Beverley
Head Of Planning	Will Grundy
Business Director	Adam Patel
Director de cuentas	Renee James
Director de proyectos	Josie Shand
Legal	Candice Macleod
Legal	Tom Campbell
PR Executive	Shehneal Dhaliwal
PR Assistant	Femke Pusey
Responsable de cuentas de agencia	Lydia Bauer
Business Affairs Manager	Edan Cummins
Productora	Morton Jankel Zander (MJZ)
Realizador	Henry Hobson
Director de fotografía	Ben Seresin
Productor	Lucy Jones
Responsable de la producción	Lucy Jones
Productor ejecutivo	Lindsay Turnham
Director de producción	Dulcie Menzie
Sound Recordist	Paddy Owen
Jefe de decorados	Sophie Becher
Hair	Natasha Lawes
Assistant Director	Jim Cole